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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike is arguably the world's first sports shoe brand, regardless of Skechers, Adidas and Under & nbsp; Armour no matter how hard it is difficult to shake its status. But in the 2014-2015 fiscal year, Nike's brand value created for the industry by surprise.
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brand the official release of results, Nike's annual turnover of $ 30.6 billion, an increase of 10% over last year. As of May 31, 2015, Nike's fourth-quarter revenue growth of 5%, excluding exchange rate effects, revenue grew 13%. It is worth noting that Nike's turnover increased by 14% in North America, Western Europe, revenue increased 17%. During the quarter, diluted earnings per share increased by 26%, mainly benefiting from universal global store revenue growth, margin expansion and lower investment costs and sales tax offset.
The company president and CEO Mark Parker said: "Nike's fiscal year 2015 was an excellent year for the performance of our ability to interact with consumers and the company's own innovation capability has reached an unprecedented growth rate and size, which is to give the brand. the growing power source. Nike brand growth potential has been reached in the history of the commanding heights. "
Nike multiple causes of this year's windfall profits. In a recent conference call, noted that the growth of the brand thanks to several successful lifestyle products Series, such as Roshe Run and Air Max 1. Basketball shoes, also achieved strong growth, but Nike CEO Mark Parker is looking for more technological breakthroughs to help brand continued to gain success.
Parker said: "Flyknit technology for athletes and our company, have been one of the biggest breakthroughs." NPD analyst Matt Powell estimated that Nike in the past year sold about 350 million pairs of sports shoes. For Adidas, in order to surpass Nike, there is still a long way to go.
The following is Nike's fourth-quarter earnings Interpretation:
? Nike's revenue rose 5 percent to $ 7.8 billion, up 13% currency-neutral basis;
? Nike brand revenues $ 7.4 billion, up 13% currency-neutral basis. The main benefit from the growth of almost global stores and major product categories, in addition to emerging markets and the football category.
? Converse brand revenue $ 435 million, up 14% currency-neutral basis. Mainly due to changes in market distribution, implemented in Austria, Germany and Switzerland Direct business, as well as the strong performance of the brand in the US market.
? Company's gross margin increased 60 basis points to 46.2%. The main reason is the growth in the average selling price of the upgrade and hi
cheap foamposites gh profitability in growing direct sales business, which was partially offset by increased logistics costs of inputs and products.
? Sales and administration expenses increased by 6% to $ 2.6 billion. Innovation expenditure of $ 819 million demand, fell 7 percent compared to last year, mainly due to the fiscal year 2014 was the high sponsorship of the World Cup. Operating expenses rose 13% to $ 1.8 billion, mainly due to the expansion of infrastructure and investment costs Direct service for user-oriented digital business development capacity is higher.
? Other net income of $ 58 million, including a net foreign currency exchange gains. During the quarter, the Company will estimate the annual foreign exchange gains and losses included in net income in other projects, plus affect the actual conversion process due to changes in exchange rates caused by subtracting the income tax revenue of about $ 37 million in.
? Company's effective tax rate was 17.8%, compared to 23.5%. Mainly due to the 2015 fiscal year in the transition period, the company dealings taxes and expenditure reduction adjustment.
? Net income rose 24% to $ 865 million; diluted earnings per share rose 26 percent to $ 0.98, primarily due to strong revenue growth and gross margin expansion, low tax rates and average diluted shares per weight reduction.
2015 fiscal year income List
? Nike's revenue grew 10 percent to $ 30.6 billion, an increase of 14% in currency-neutral basis.
? Nike brand revenues of $ 28.7 billion, excluding the impact of exchange rate changes, an increase of 14%.
? Neutral currency basis, revenue for the Nike brand wholesale customers grew 10%, while Direct revenue increased to $ 6.6 billion, excluding the impact of exchange rate changes, an increase of 29%. Year-store turnover increased by 16%, online sales revenue growth of 59%, the new store's turnover also increased. That year 2015 ended May 31, Nike brand directly managed stores to 768 compared to last year to 832.
? Neutral currency basis, Nike stores to have achieved global growth, all key product categories including women's, men's and young sports series have achieved growth, in addition to Global Football.
? Converse revenues of $ 2 billion, in currency-neutral basis, an increase of 21%. Mainly due to changes in market distribution, implemented in Austria, Germany and Switzerland Direct business, as well as the strong performance of the brand in the US market.
? Gross margin expanded 120 basis points to 46%. The main reason is the growth in the average selling price of the upgrade and high profitability in growing direct sales business, which was partially offset by increased logistics cost
Retro jordans for sale s of inputs and products.
? Sales and administrative expenses increased 13% to $ 9.9 billion. Innovation expenditure of $ 3.2 billion demand, an increase of 6%, mainly for critical events and product launches, as well as investment Direct and sports marketing areas. Operating expenses increased 16% to $ 6.7 billion, mainly due to the expansion of infrastructure and investment costs Direct service for user-oriented digital business development capacity is higher.
? This fiscal year, other net income of $ 58 million. This year, the company will annually exchange gains and losses included in net income forecast for other projects, the additional impact of adding the actual conversion process due to changes in exchange rates caused by subtracting the income tax revenue of approximately $ 73 million.
? Effective tax rate was 22.2%, compared to 24%, the main benefit from good solution to span multiple jurisdictions tax audit issues.
? Net income rose 22 percent to $ 3.3 billion, reflecting strong revenue growth, margin expansion and the advantages of low tax rates. Diluted earnings per share rose 25% to $ 3.7, reflecting the growth in net income, and diluted average weight per equity decreases.
sports fashion are not only popular in today's fashion retail consumers. It is also popular on Wall Street.
Such as Nike sports retail giant has in the broader field of retail and apparel sales was a great success, they make more and more Americans will be running equipment, yoga pants and basketball shoes, fashion belt from the gym to the street. The new fabrics, colors and styles to create a new buzzword - sports style, to describe the trend of fashion and sports apparel.
Nike gain a much higher than expected turnover and profits, which have benefited from the impact of this "sports" new wave. On Friday, Nike's stock price to new highs, investors are optimistic about the company's prospects.
Analysts forecast that the company will continue to take away its primary rival Adidas's market share, including Adidas struggling to defend local markets in Western Europe and the key US market. Sterne Agee analyst Sam Poser, said: "We believe that Nike, Adidas will continue to seize market share."
Since sportswear momentum is busy, a lot of sports apparel maker's shares are rising, there is no sign to go unabated. Meanwhile, more retailers, including H & amp; M and Urban Outfitters also expand the brand's sportswear categories to cater to this trend. But apparently pure sports apparel manufacturers such as Nike, Under Armour and Lululemon advantage is more prominent in this regard. Analysts say that within the next year, good spot sportswear continues to
cheap jordans for sale persist. Nike company said futures orders up 13 percent compared to last year, is clearly an important signal of future high-demand sports apparel.
Millward Brown advertising company announced in 2015 its tenth annual BrandZ ranking results of the world's most valuable brands. There is a point of great concern news: Nike ranked first in the ranking of the most valuable brand clothing. Note that not the most valuable sports apparel brand, but the most valuable brand clothing. Nike hundred ranked No. 28 in the overall brand rankings, while ranking in the top ten clothing brand, which beat Zara, H & amp; M, Ralph Lauren, Hugo Boss and Tommy Hilfiger to be the first. While in the conventional fashion category rankings, it also defeated Louis Vuitton (luxury category # 32) and Hermes (luxury class No. 55).
Nike ranking reflects some interesting stuff - the name was not appropriate "sports apparel" is emerging as a rising fashion trend, the most important is that this ranking reflects Nike has ambitions. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: China sports shoes Network)Nike Dunk High "Port wine" color debut 2013-12-08 22:43:58 Nike Sportswear recently announced a sale is expected in 2013. Nike Dunk High shoes, this pair named Port Wine of & nbsp; Dunk High using a variety of shades of purple, suede, leather and other materials blended to create a whole to create an extremely rich visual experience. Like purple friend might pay more attention to what this port wine version of & nbsp; Dunk High up.
House of Vans Asian series of activities to visit Beijing 2015-09-22 17:08:05
House of Vans Beijing leg of the Asian series of activities successful ending. In the three-day series of activities, Vans has brought world-class musical performances performances, while providing the opportunity to show the creative community around the ideas.
Beijing musical performances begin at nine o'clock at night Foolish Old Man. The first day of the show from Xi'an station Musicians Wanted musicians Competitions runner MustBeRED lead the opening, with the subsequent nuclear after local band playing cat dog Multi-Ego performances Beijing. While She Sleeps band finale show will be the whole show atmosphere to a climax. While She Sleeps at the end of the show Chinese station will then go to South Korea to participate in House of Vans in Seoul performances. The next performances by musicians Musicians Wanted solicitation championship NOUS UNDERGROUND lead opening. Followed by the tiger J-Fever performances. Legendary Hip-Hop groups from New York, followed by the debut of Mobb Deep, repeatedly pay tribute to
jordan retro 14 white/fuchsia blast/black classical music. The finale stage musicians bring a combination of Tuxedo was rhythm music nights.
In addition to the Wish You Were Here skateboard photo exhibition, held this year, "a slip up," Journey movie premiere September 13 in the afternoon. Since April this year, Vans occupation skaters hand-cities tour, conducted Wish You Were Here Skate Tour. In visiting the cities in search of skateboard terrain, enjoy local snacks, at the same time feel and experience skateboarding around the local customs. Skateboard photographers and cameramen shooting squad - Zhang and Tommy the whole picture of the journey made a photo gallery and videos. After the end of the active site of the premiere, filming skaters participate jointly signed by the person viewing posters, posed for pictures.
Vans friend Panda Mei Mei Huan Lin, Lin heart eyed dwarf, a small six Burns, Zhang and Idle Beats teams were set up in the field of art courses and exchange and sharing activities. In Guangzhou Station Street Market, held the same market came to the Beijing Railway Station to the scene, in addition to the invitation to the independent brand Vans, artistic creative people, the number of independent individuals and organizations through a network of original registration also involved.
House of Vans arrange a series of activities in Asia
Xi'an station: August 29
Guangzhou Station: 9 3 - 5 September
Beijing Railway Station: 9 11 - 13 September
Seoul Station: 9 18 - 20 September
Hong Kong Station: During October 16 - October 18
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Reebok GL 6000 released new color for next season 2014-09-01 14:57:17
& nbsp; With the cold weather turn, the major sports brands will also be thin coat its products become a more solid material, recently released the Reebok GL6000 new color series, continuation of the classic shoes, using a quality suede shoes constituted, in the shoe body side "Reebok" the British flag reflected its long history and culture, to create a total of three color overwhelmed, currently commercially available shoes have been designated in some shops, priced at $ 110, like a friend to look at it.
& nbsp;since its inception in 1982, Force Air 1 in its classic form based on continuous integration of other classical elements, showing a variety of different Force Air 1 series. This time, for everyone to bring a classic white red double color Force Air 1, a little more than the classic added a trace of vitality. The shoes have been present in the overseas sale shop Titolo, No. 488298-156. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: TitoloJordan Brand start the truck toward the "Entertainment Capital of the World" 2015-07-24 12:36:03
& nbsp; With the summer league in Las Vegas ended, but Jordan Brand did not idle themselves, they would cover the full "Elephant Print" elements to see Las Vegas street truck parked there, causing no small stir. Obviously this is a massive campaign. At the same time, they are also to go out a rocket, it is interesting that the above letter to Griffin posted a letter that says "I'm coming for you and your Super.Fly 4s". Seen in this light, it is not only for the Super. Fly 4 rally these shoes, this is the implication in the new season, Griffin will jump higher more violent, such as rocket ships. For the full intentions of its Jordan Brand, let us deeply impressed.
Air Force 1 High cooperate paragraph Liberty x Nike released 2014-09-24 11:27:57
Liberty and Nike from London this past summer brought a few pairs of shoes do not note for our cooperation, but recently the two sides to work together again, brought us to build a new pair of Nike Air Force 1 High, this Fan sides using purple color, in the upper, sides and heel chosen flowers as decoration, and excellent texture also makes the shoe is filled with elegant atmosphere, this shoe is currently no commercially available information exposed, please We continue to focus our follow-up reports.
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Nike Air Flight Huarache new color release 2015-07-09 14:14:48
Nike today released the latest color Air Flight Huarache, the overall low-key minimalist shoes gray rendering, use alligator lines express a strong texture, the mesh material is added to its breathability. But the overall tone shoes dim, although pure tone is presented, but a bit "strange", I do not know whether it can be sought after in the market. It is reported that the shoes will soon fully available for sale, item number 705005-099, interested friends might concern you.
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Jordan CP3.VII 2014 ?? 1 month color exposure 2014-02-24 21:01:48
Chris Paul whole new generation of boots & nbsp; Jordan CP3.VII since the release of the actual performance with its excellent critical acclaim, this month & nbsp; Jordan Brand also for this pair of & nbsp; Jordan CP3.VII added two new color, in order to meet the needs of Shi Zhanpai friends. The two new color can be described as quite satisfactory, respectively, black and red and dark blue presentation, you may wish to consider the speed-type players.This double New Balance may be the shoe and color are not going to be your first choice, but Made in USA is undoubtedly represents the highest quality New Balance. This paragraph 990 of its blueprint for the design, selection of the usual low-key dark grey color, the shoe body is made of high quality suede and mesh material splicing, the collar of the shoe and leather processing N logo is carefully crafted by the designer, the overall impression of the original New Balance Style.
new-balance-made-in-usa-m990hl-1.jpg (94.27 KB, download number: 28)
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New Balance Made in USA M990HL
2014-7-8 17:25 New Balance Made in upload , USA, M990HL, American 00Adidas NMD of the first wave of offering an unprecedented unpopular, and is committed to continuous innovation and Adidas will continue as we staged what kind of wonderful? The network out of a new color of the Adidas NMD XR1, adhering to the shoe body before the streamline design, at the same time increase the support to improve the flanks of double foot supporting and cladding, and is located in the bottom edge of the stable color adjustment is more slender, with signs in Boost bottom end finally.
adidas-nmd-xr1-conflict-e1461711363288.jpg (261.57 KB, download number: 0)
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adidas NMD XR1 Olive
2016-4-27 09:48 Adidas upload, innovation network, 01Is every cooperation is between
Drake and Jordan Brand classic, each pair of shoes is very representative, Drake earlier on Instagram to share photos, and with the words "OVO Air Jordan 8 Calipari Pack 2017". This series with University of Kentucky in blue and white as the theme, in the bottom of the ink form, in contrast with the red tongue of Jumpman Logo, and OVO in showing the owl pattern behind the shoes, Drake shoes more generous said this will be released in the second half of this year, the first is to tempt the appetite! For more details, please contact us to pay close attention to.
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[Chinese shoes Network - News] German brand sports shoes and apparel brands Adidas Group (Adidas) thanks to high demand for emerging markets, sporting goods and expand high-margin branded stores, increased sales this year expected value .
Not long ago, Adidas Group, said the company now expects sales growth this year will be close to 12% (already done for currency fluctuations adjustments), and the company had earlier forecast of 10%.
Adidas Group, said the group continued to grow mainly due to the rapid development of emerging market expansion, as well as to further expand the retail business, sales of all major brands continued to rise. It is, after Nike, the world's second-largest sports apparel manufacturer.
This is the fourth year the adidas Group raised the sales forecast value, because the market demand for its main brand products rising rapidly, especially in sports shoes and fashion products are very popular in the United States and China.
On the basis of the currency adjustment, the Group expects revenue next year will have in the high single-digit growth rate.
The Group's operating profit in the third quarter of this year rose by 7.3 percent, amounting to 441 million euros, slightly below the average analyst forecast of 442 million euros value.
its quarterly sales of 3.74 billion euros and more than the average analyst estimate of 3.65 billion euros.
Adidas Group, said, moving towards the target annual sales of 17 billion euros in 2015, and intends to surpass its rival Nike.
So far, the United States, Nike sports goods industry leader, but more difficult, because the Chinese cotton and rubber prices increase, and rising labor costs, Nike has had to raise prices, while the pressure is transferred to the consumer.
Nike announced that its June to August this year, the total profit fell 2.7 to 44.3 percent, is expected in the quarter ended in November will once again fell 2%.
In contrast adidas gross margin forecast for this year will reach 47.5 to 48 percent, while last year was 47.8 percent.
CEO The group's Herbert & middot; Hainer said: "Although we continue to face rising costs and currency fluctuations and other market pressures, but we have the lowest growth and highest growth has been fully grasped."
The Group also agreed to $ 25 million acquisition of American mountaineering and cycling footwear manufacturers Five Ten, which will help its fledgling outdoor products business hand. Adidas hopes that by 2015, the business sales to double, reaching more than 500 million euros. (Chinese shoes Network - the most authoritative and most professional Footwear News)
